In March 2025, TikTok US’s food & beverage sector revealed a clear pattern: mid-priced products are dominating, both in volume and influencer coverage. But what does that mean for sellers? Let’s unpack the data — and the strategy behind it.

I. 🧭 Key Market Trends

🔹 $10–$20: The Sweet Spot of Volume

With over 813.68K units sold, the $10–$20 segment remains the most competitive battlefield. This price range is ideal for impulse buys and repeat purchases — especially for consumables like snacks, drinks, and pantry essentials.

Case Example: A $12.99 trending protein drink gained traction through multiple short-form reviews highlighting flavor + quick energy. Its wide appeal and creator-friendly price point drove 10K+ units in two weeks.

🔹 $20–$50: The Value-Driven Premium Segment

This range contributed $21.65M in sales, proving consumers aren’t shy to spend when they see value. From organic subscription boxes to specialty beverage bundles, this segment is ideal for higher margins.

Brand Strategy: Premium coffee bundles at $38.90 were heavily promoted by lifestyle influencers. Messaging focused on "ritual + reward," making it TikTok-worthy beyond the product itself.

🔹 Influencer Push: Creators Favor $20–$50 Range

With 14.79K influencers promoting in this bracket, creators see this segment as a sweet spot for sponsored content — balancing conversion with payout. If your product sits here, creator alignment becomes critical.

📌 Want to see how top creators are driving $100K+ campaigns in this segment?

➡️ Get the full product + creator breakdown inside Gloda’s March Food & Beverage Report.

II. 🔍 Strategic Recommendations

✅ Double Down on Mid-Priced Innovation

Consumers want affordable treats that feel premium. Prioritize unique flavors, gifting potential, and packaging to stand out in the $10–$20 range.

✅ Refine Your Influencer Matchmaking

Use data-backed filters (follower range, niche, GPM) to select creators who already perform in this category — especially those with repeat collaborations.

✅ Experiment with Bundling and Subscription Models

Mid-to-high-tier products perform well with value framing. Try bundling slow movers with hero products or offering “limited drops” tied to trending formats.

III. 🧩 The Bottom Line

TikTok US’s food & beverage landscape is evolving — fast. The mid-price tier isn’t just a trend; it’s becoming the standard. Merchants who adapt their product positioning, creator strategy, and campaign format will be the ones winning shelf space on For You Pages.

🔎 Ready to unlock the full March Food & Beverage Report — including product rankings, creator collaborations, and keyword trends?

→ Visit Gloda.vip or search “Gloda Market Guide” to get instant access.